End-to-End Video Platform: A Guide

Introduction

An end-to-end video platform is an all-inclusive, comprehensive solution for businesses that covers every touch point in the video lifecycle. This covers the creation, management, distribution, analysis and everything in between. When it comes to businesses choosing a solution to suit their needs it can be difficult to ascertain the key features they need to be on the lookout for and what specifically they’ll need.

The decision-making process will most likely include the security features they’ll require, the financial cost, the level of support they will need, whether the platform will facilitate their communication needs and whether they’ll receive a good return on their investment. Partnering up with the right supplier is paramount for businesses wanting to make smart decisions. With a sea of options out there and a whole lot of software jargon, we here at Quickchannel understand how it can be challenging to see exactly what it is you’re going to get and what benefits it will have for your business.

The term end-to-end can mean different things to different people but to put it simply it reduces the need for businesses to use multiple tools to create compelling content to draw in the crowds. By reducing the number of tools needed, your work becomes more efficient, and your workflows are simplified saving you time and money, the two more precious aspects of any business. In this eBook, we’re going to give you a run down on all things end-to-end and just what it is you should be looking for in a video platform to suit your needs, reach your goals and help you see a great return on your investment.

An end-to-end video platform addresses all your video needs in one centralised hub. The Quickchannel platform is seamless one stop shop for polished webinars and professional looking live and on demand videos for internal and external business use. We make it easy to you to bring your ideas to life and create, reach and engage your audiences while excelling in your efforts with analytic reports on our safe and secure GDPR and WCAG 2.1 AA compliant end-to-end video platform. 

The Quickchannel platform enables its customers to create, reach, engage, edit, manage and distribute video content all under one roof, boosting efficiency and reducing the need for using multiple tools to create great video content. We make sure you have all the tools you need to work effectively with video, all while saving you time and money. To put it simply, our end-to-end video platform will see your video process through from beginning to end with all the support you require along the way.

For starters, let’s take a look at how businesses can utilise video content:

• Internal communication and meetings
• Town hall meetings
• Webinars
• Hybrid events
• Training employees and onboarding new recruits
• Marketing & advertising
• Corporate events
• Knowledge management, transfer & sharing
• Product information
• Shareable, edited video content
• Wide distribution 

In today's digital age, video has become an essential part of businesses of all sizes - that is those who are keen to keep up with the times. Video content is more engaging and effective at conveying a message compared to other forms of content. However, creating, managing, and delivering high-quality video content at scale can be challenging, which is why businesses need an end-to-end video platform.

The increase in demand for video, which can be partly attributed to the pandemic, alongside the general popularity of video use among businesses as an effective tool to reach and engage audiences has given rise to the demand for video platforms. Quickchannel enables its customers to host and manage their video content, and utilise them for various organisational functions, such as corporate communication, marketing, and training & learning.

While there are many free video hosting platforms, such as YouTube, they come with certain drawbacks and limitations that prevent businesses from fulfilling their needs and taking full advantage of their video content. Some of these drawbacks may include 3^rd party advertisements, loss of content rights, brand dilution, video suggestions from competitors, security issues and privacy concerns. So, let’s take a look at why businesses need an end-to-end video platform, and why free platforms just don’t cut it.

Keep reading as we take a deep dive into our end-to-end video platform, the features included and how they can benefit your business.

Security and compliance is of the utmost importance to business, and here at Quickchannel we know that. This is particularly true for EU companies who rely on being compliant with GDPR, not to mention web accessibility guidelines. Our end-to-end video platform offers security in knowing you're creating your videos, live streams & virtual events on a platform that's fully compliant with GDPR and Schrems II. You also have complete control over your video content with your very own video library and can ensure only authorised users have access to sensitive content with secure password protection. This is especially important for businesses that deal with confidential or proprietary information.

To read more on our security, visit here.

With our end-to-end video platform, businesses can streamline their video content creation process by having all features necessary in one place making it easier to produce high-quality video content at scale. Our platform includes an abundance of features from video editing tools, video hosting, branding, interactive features and distribution capabilities, all integrated into one system. We also have integrations with popular CRM systems enabling you to move important data you’re your own systems making workflows simplified. This saves time and reduces the need for multiple tools and services, making the process more efficient.

End-to-end video platforms, like Quickchannel, have interactive features that you can incorporate into your live video content to keep your audience engaged and present throughout. You can include polls, surveys and moderated chat rooms as a way to involve your audience in the conversation, this is particularly useful for Q&A sessions where audience members can ask in questions live about your products, services, or your general content matter.

Questions and polls help you to ascertain where your participants are in the buyer journey and even convert them live with questions like, ‘would you like to try a demo of our platform’. With an authentic human approach and by offering audiences something for their time you’ll be reaping the rewards in no time.

Read more about our interactive features here.

End-to-end video platforms offer a centralised management of all your video content. With your very own branded video library you have a place where you can store, sort and host your business videos to streamline your video management. You can choose if you’d like it to be used internally or externally and protect your content or make it accessible to all. This is particularly useful for privacy features and security.

Choose what you'd like to display, and who to target with your live, on demand and upcoming video content. Your very own video library allows you to create and add your own content and categorise it in a way that's easy for you and your audiences to navigate. We also offer video management inside the console. When you manage your videos in the console you can publish it via your own CMS or build your site using our APIs.

Read more about our video library feature here.

With our end-to-end video platform, you can customise your video content to meet your specific brand guideline requirements. This includes customising your video player, adding watermarks, and using custom branding on video thumbnails, all of which help to reinforce brand identity. On the Quickchannel platform we support branding of your webinar registration pages, invitation emails and more. Branding elements include your own font colours, background colours or background images. The interactive chat features in webinars also have customisation options to handle different background colours for users and moderators with an optional border. In our video editor you can also brand your video content with profile colours, custom fonts, customer overlays and more to keep your brand identity running through your content at all times.

Read more about what branding options we have to offer you here.

Video editing is a necessity now more than ever. With the rise of video taking precedent over any other forms of content for businesses and competition growing in an already over saturated marketplace, creating professional, polished video content is a sure fire way to stand out in the crowd.

Our video editor helps you create more than just professional grade content. You can also expand your audience reach, save on your budget and boost your brand awareness and conversion rates when you use our built in video editing tool. We have a range of editing features our customers can make use of to create professional corporate videos:

• Add still images
• Add multiple video tracks
• Include audio 
• Add text overlays 
• Choose profile colours for overlays
• Crop and trim for shorter videos
• Transitions 

We can’t discuss our video editing tool without mentioning the crop and trim feature. You can cut excerpts of your video best bits to repurpose it and spread your message across your websites and social media channels. Repurposing video content has plenty of benefits but most of all, creating new content and sharing it in multiple places allowing you to gets your message in front of more of an audience while giving you invaluable insights into your audience for ultimate success in your video creation efforts.

Explore more benefits of our video editing tool here. 

An end-to-end video platform typically includes analytics and metrics capabilities. Performance data and statistics are key for producing successful content and broadcasts. It gives you an insight of how engaged your audience is, what they are interested in and helps you make informed decisions about what content to produce next. With Quickchannel some of the most important video metrics are available to you directly in the streaming platform, so you can improve performance with every single broadcast and webinar you produce.

Read more on this feature here.

An end-to-end video platform is essential for businesses that want to create, manage, and distribute video content efficiently and effectively. With streamlined workflows, customisation and branding, analytics and metrics, and enhanced security and control, an end-to-end video platform can help businesses improve their video marketing efforts and achieve their goals.

Do you have more questions? Feel free to contact us at marketing@quickchannel.com.

 Or, why not book a demo of our platform to see how we can transform your business.