Over the coming weeks we'll be outlining our top 9 video trends for 2023. Today, we begin with our first trend, 'The Importance of Interactive Video For Remote and Hybrid Work', and how it will continue to help transform businesses around the world.
Why using video in a recession is an important trend
The COVID-19 pandemic has resulted in a global recession, and businesses of all sizes are facing unprecedented challenges. As companies look for ways to cut costs and maintain their bottom line, we think it is important to consider how you can effectively leverage video as a marketing tool. We hope this trend will provide insights into how you as a business can use video in a recession to drive success and achieve your marketing goals.
Why is it important?
Video is a powerful marketing tool that can help you reach a large and diverse audience. It can be used to educate, entertain, and engage consumers, and is an effective way to build brand awareness and drive sales. Additionally, video can help your business establish yourselves as thought leaders in your industry and can be used to communicate key messages and values to your target audience.
In a recession, businesses must be more strategic in their marketing efforts. They must carefully consider how they can maximize the return on investment of their marketing spend, while still delivering results. Video can be a cost-effective marketing tool in a recession, as it can be used to reach a large audience without incurring high production costs.
Here are a few ways video can help in a recession
Cost-Effective Marketing
Video can be a cost-effective way to reach a large audience. It can be used to promote products, services, and events, and it can be shared on multiple platforms, including social media and websites, to reach a wider audience.
Focus on Value
When creating video content, it is important to focus on delivering value tothe viewer. This can be done by providing helpful tips, showcasing products and services, or offering expert advice.
Utilise Social Media
Social media platforms like TikTok, Facebook, Instagram, and YouTube offer you an effective way to reach your target audience through video. By creating engaging video content and promoting it on social media, you as a business can reach a large and diverse audience and drive sales.
Invest in Quality
Although video can be a cost-effective marketing tool, it is important to invest in quality production. Poorly produced videos can harm a brand's reputation and negatively impact its marketing efforts. Investing in high-quality production will help your business effectively communicate your message and achieve your marketing goals.
Increased Engagement
Videos are engaging and can help to capture the attention of potential customers. They can be used to tell stories, demonstrate products and services, and showcase company culture, which can help to build brand awareness and foster customer loyalty.
Optimise for Search
Video search optimization (SEO) is an important consideration for your business. By including relevant keywords in video titles, descriptions, and tags, you can increase the visibility of your video content and reach your target audience more effectively.
Remote Work
With the increasing need for remote work during a recession, video can be used to communicate with employees, customers, and partners. Video conferencing and live streaming can help to maintain a sense of connection and collaboration, even when people are physically separated.
E-commerce
Video can be used to showcase products and services, which can help to drive sales. Product demonstrations, customer testimonials, and virtual tours can help to increase customer engagement and build trust.
Flexibility
Videos can be created and edited quickly and easily, which can help businesses to respond quickly to changes in market conditions and customer needs. They can also be repurposed and used in multiple marketing efforts, helping to maximize their impact.
Our take
We believe that video can be a cost-effective and powerful marketing tool in a recession. By focusing on delivering value, utilizing social media, investing in quality production, optimizing for search, and measuring results, businesses can effectively leverage video to achieve their marketing goals and drive success.