Videos are running the show for brands these days. As companies have moved towards video content brands, too, are investing in different video-making resources. It’s easy to overlook the vast benefits of having video editing software in your arsenal. For many businesses looking for a video platform solution features such as security, analytics, interactive tools and video management get most of the attention. But the fact of the matter is a video editing tool is an indispensable part of any video platform and is something you’ll want to seriously consider when researching a solution for you.

There are many benefits of video editing for businesses. Video editing can help businesses create professional looking videos, which can in turn help to attract and retain customers. Video editing can also help businesses to save time and money by allowing them to reuse footage and create videos more quickly. With marrying this with an intuitive video platform that also enables you to create, manage, and distribute your video content in an easy to use, trusted platform, you’re on to a winner.

Below we’re going to deep dive into all things video editing, give you an insight into what the Quickchannel platforms editor can do for your business and outline all the benefits that could change the way you work with video.

Video editing in a nutshell

Over the past few years, video editing has gone through a metamorphosis. It wasn’t that long ago that editing videos required expensive hardware and software, trained technicians, and hours of effort. And, yes, the most highly produced videos still need professional equipment and expertise but the masses appetite for video is forcing businesses to generate more videos than ever before. Not just any videos. High quality professional videos that draw them in while representing the strength of your brand. Fortunately, technology improvements have made video editing easier and far more accessible. These innovations are pushing enterprise video editing software to become an increasingly valuable tool for helping businesses meet the growing appetite for video content.

What can our video editing tool offer you? 

At Quickchannel our video editor helps you create more than just professional grade content. You can also expand your audience reach, save on your budget and boost your brand awareness and conversion rates when you use our built in video editing tool. We have a range of editing features our customers can make use of to create professional corporate videos:

  • Multiple video tracks
  • Multiple audio tracks
  • Multiple text tracks
  • Custom overlays
  • Drag and drop 
  • Transitions and filters
  • 200 free fonts
  • Custom uploaded fonts 
  • Crop and trim for shorter videos
  • Free audio library
  • Intuitive drag and drop interface

We can’t discuss our video editing tool without mentioning the crop and trim feature. You can cut excerpts of your video best bits to repurpose it and spread your message across your websites and social media channels. Repurposing video content has plenty of benefits but most of all, creating new content and sharing it in multiple places allowing you to gets your message in front of more of an audience while giving you invaluable insights into your audience for ultimate success in your video creation efforts.

Video editing is a necessity now more than ever. With the rise of video taking precedence over any other forms of content for businesses and competition growing in an already over saturated marketplace, creating professional, polished video content is a sure fire way to stand out in the crowd. Using a video editor allows you to perfect your video clips for better sharing and trending. By cutting or trimming any part you want to keep or discard, adding effects or transitions, adding your own branding and more you can create compelling content sure to be a crowd pleaser and propel yourself ahead of the competition. Not to mention, with an end-to-end video platform like Quickchannel, video editing is designed so that anyone, no matter their experience level, can produce great quality content in no time.

Benefits of editing for businesses

Ease of Use

Continuing from our last point, a main benefit of a video editor on a platform like Quickchannel is ease of use. Most online video editors are designed to be user-friendly, with drag-and-drop interfaces and simple editing tools. This makes it easy for businesses to create and edit videos without the need for a professional. Even if you have no experience in video editing, you can quickly learn how to use an online video editor and are sure to be creating professional-looking videos in no time.

Cost effective  

Investing in high-end video editing software and equipment can be a significant financial burden for businesses. However, online video editors are often more cost-effective than traditional video editing solutions. Most online video editors offer monthly or yearly subscription plans, which are more affordable than purchasing editing software outright. Alternatively there are end-to-end video platforms such as Quickchannel who offer a complete solution for creating and distributing video with everything in between.

Time saving

Online video editors can save businesses a significant amount of time. Traditional video editing software or sourcing out editing was time-consuming, requiring hours of footage reviewing, cutting, and trimming. However, online video editors, like Quickchannels, offer features such as caption overlays, transitions, an extensive stock library, the ability to upload your own media and more. These features along with intuitive friendly user designed editor tools significantly reduce the time it takes to edit a video, allowing businesses to create high-quality content quickly that will appeal to the masses.

Content repurposing  

Time and resources are integral cogs in any business. Instead of spending all your time brainstorming new content ideas, video editors help you to source material from your existing content. Crop and trim features mean you can not only edit out bite sized pieces of your best bits of longer form video content, it also enables you to broaden your audience base. By rendering shorter clips of existing content you can embed your links across multiple platforms including your social media, website and more. This will increase your online presence and get your content in front of more of your target audience in easily digestible formats.

Collaboration and accessibility

One of the most significant advantages of using an online video editor is accessibility. Online video editors are available from any location with an internet connection, which means that businesses can create and edit videos from anywhere in the world. This is particularly useful for businesses that have remote teams. With an online video editor, everyone can collaborate and work on the same project in real-time, regardless of their location boosting your workflows and efficiency of your video production.

How Quickchannel can help  

With Quickchannel, anyone can edit videos. Our video editor helps you to create polished corporate videos with no experience necessary. With so many businesses making use of video, creating professional, high quality content for your business is key for staying ahead of the competition, increasing your credibility, boosting your brand image and facilitating engagement. You can also improve your marketing and communication strategies by better targeting your audience with more engaging content across a wide range of channels. We help you to create, manage, edit and distribute your videos and do everything in between all in one place, with ease.

Our online video editor can help businesses achieve this by simplifying the video creation and editing process, allowing them to produce professional-looking videos without the need for expensive software or equipment. Read more here for a closer look at the specific features we have to offer.

For a comprehensive overview stay tuned for our product specific blog on our very own video editor.

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