In celebration of World Usability Day we thought we’d take a dive into the importance of WCAG and inclusivity for all in your video content.

As the video streaming market has gained rapid momentum over the past few years the quality of the user experience has drastically increased alongside it. Audiences can not only view but engage with webinars and virtual events as a result of streaming platforms working tirelessly to continually improve the functionality of their services.

One aspect in particular has made video content accessible to all users and that’s WCAG compliance. For people with visual or hearing impairments, consuming video content can be a daunting feat and without having WCAG in place many people are open to being unfairly excluded from content and participation.

While the law requires public, private, and non-profit organizations to ensure their websites and web content comply with WCAG 2.1 Level AA, it should also be viewed as a corporate responsibility. Not to mention that from a business perspective, you could be losing out on a large groups of potential customers by excluding them from your content. Accessible online content means that everyone is included, and no one is left out of participating in and receiving your message benefiting society as a whole by enabling more people to be actively involved, contributing their ideas and point of views.

WCAG in a nutshell

The core focus of WCAG compliance is to make web content more accessible to people with impairments, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Web accessibility works to inclusively enable access to a website by all users, regardless of the user’s level of ability, condition, or circumstances. It focuses on eliminating barriers that can block a user’s access to a website and taking an active approach to creating a fully inclusive website for everyone, including people with visual, cognitive, physical, and auditory disabilities.

WCAG 2.0 was first published in December 2008 with WCAG 2.1 becoming a W3C Recommendation in June 2018 and WCAG 2.2 scheduled to be completed and published in early 2023. Despite the 2008 release companies weren’t actively making the effort to be inclusive of all:

In 2018, less than 10% of all websites were meeting web accessibility standards.

In light of this, lets venture into World Usability Day and its dedication to raising the standards to make technology work for all.

Celebrating World Usability Day

Established in 2005, World Usability Day occurs annually to promote the values of usability. Every second Thursday in November, events occur around the world that bring together different communities to celebrate the strides they’ve made in product usability, to educate the masses about the impact of usability in society and how we can make our world easy for all. Their admirable goal is to raise standards so that technology works to harness human potential.

The theme for 2022 is ‘Our Health’. This theme will explore timely and important issues such as electronic health records, access to treatment, telemedicine, systems for mental health, exercise and nutrition. In addition, Our Health includes health problems related to environmental issues such as air and water pollutions impact on health. This worthy cause continues to strive for a better experience for all and here at Quickchannel we’re on board. Now, let’s take a look at WCAG guidelines for video content.

WCAG guidelines for streaming and recorded video content

  • Ensure colour contrast in your video and presentation for better viewability.
  • Enable navigation of the video player via keyboard.
  • Provide a good navigational hierarchy to ensure seamless access and user experiences.
  • Write descriptions that explain visuals (images and video) and enable the use of a screen reader.
  • Use words that are easy to understand and a clear language.
  • Avoid animations and recorded video material that can cause seizures.

Quickchannel's WCAG built in tools

Adapted player

Accessibility-adapted player and voting system built into the Quickchannel platform.

 

HTML5 compatible

Quickchannel’s compatibility with HTML makes it easy to make your content accessible.

 

Landmarks

Clear expectations added to all functionality makes it easier for viewers to navigate in the player.

 

Colour contrasts

To ensure better viewability more editing options have been added to create the right contrast values.

 

Screen reader

Quickchannel offers support for screen reader software for visually impaired participants.

 

Subtitles

Subtitles can be automatically generated with the click of a button in the player.

 

Resize text

Text can be scaled proper for those with milk visual impairment, without the use of a screen magnifier.

 

Responsiveness

The Quickchannel platform offers dull responsiveness regardless of device (desktop, tablet, mobile).

 

Navigation

Navigation in the video player is possible via keyboard.

What we've covered

The main point we can take away from World Usability Day and WCAG compliance is the corporate responsibility of creating an inclusive online world for all. When taken on board accessible websites and online content are more likely to attract a wider audience of potential users and expanding your reach could lead to an increase in website visitors, enrolment in courses, use of services, and more.

When applying WCAG to corporate video streaming your content should be produced and delivered in ways that ensure that all members of the audience can access, participate and fully engage with your content. When you choose Quickchannel you can be secure in knowing that your video content will be fully compliant with WCAG on a streaming platform powered by AI - it really is a no brainer.

Subscribe to our blog

Related Blog Posts

Paid vs Free Corporate Streaming Platform: A Guide

Every video streaming platform has its pros and cons and differ by the range of features they offer. This is especially true when you’re deciding whether to use a free or paid platform. When you’re searching for the right platform it’s vital to...

Incorporating Video: Your Marketing Strategy Checklists

Everywhere you look, video content surrounds you and that’s no coincidence. Video marketing strategies have been, and are, rising at an exponential rate and they aren’t going anywhere anytime soon. For marketers, incorporating video into your...