What are some of the first few thoughts when you think about “live broadcasting”? Many people tend to think that it’s just something video game fanatics but that assumption would be a dire mistake. 

It’s a market which is estimated to hit the $180B mark in 2027, so it pays to understand what it can do for your business. 

What is Live Broadcasting?

Live broadcasting lets you create and share videos in real time, something which has proven incredibly useful for businesses across all sectors. All you need is an online connection, a device such as your laptop, PC, smartphone or tablet, and a platform which you can use to live broadcast from. 

There are a number of live broadcasting platforms which businesses use today for this purpose, including Twitch TV, Instagram Live stories and Facebook Live. Some live broadcasts can be private, where only the intended participants are invited – for example, video conferencing over Zoom or Skype – while others are public which are watched by hundreds to thousands of audience members around the world. The latter can be ideal for a trade show or new product unveil, for example. 

If you want to know how to use live broadcasting to your advantage, keep reading!

How does Live Broadcasting work?

If this is your first time using broadcasting – don’t worry – this brief guide explains exactly what you’ll need to get started. Many businesses have capitalised on the technology to help build a wider audience, tell their brand story, repurpose old content, grow their community, and more. 

Here’s what you’ll need:

Choose a device 
You can use your office PC or laptop or even your smartphone to broadcast the live stream, depending on where the streaming destination is. For instance, if you want to broadcast over your social channels, then you can live broadcast using just your phone. However, if you want your audience to have a more professional experience where you’ll be streaming the broadcast from a static position, then you may need to invest in a tripod camera. 

Plus, a PC, laptop or dedicated external camera for live broadcasting, will offer better quality and stability – great for inviting new investors and audience members alike. 

Setup your camera
Nearly all smartphones come with a high-quality camera nowadays and many PCs and laptops have integrated webcams too. With that said, getting a dedicated external camera is the best way to go, particularly if you want to broadcast to a broad audience. If you have an IT team who is familiar with broadcasting cameras and equipment, even better! 

External cameras for live broadcasting will always give your presentation or stream a more polished and professional look. 

Have a fast connection
Since everything is streamed live over the internet, it’s important to have a robust connection, especially one which has an equally fast upload speed. It’s best to stream directly through a dedicated network, so that no other devices in your office are on the “office internet” while you stream. A connection of at least 10mbps upload speed is generally fine – the higher, the better. 

Closing thoughts on live broadcasting
There are many, many elements that come together to help you run the perfect live broadcast. To learn more about this and ensure that you offer a professional-level experience to your audience, get in touch with us now. 

Read more on how you can webcast any event - easily, securely and confidently.

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