What are the benefits of using video marketing?

It’s no secret that video has revolutionised the marketing world and has become one of the most profitable digital marketing approaches out there. More than ever businesses are utilising the power of video as a marketing tool whether it be on your social media accounts, webinars, or embedded on your company websites. With video now being easier than ever to produce with multiple video editing and creation platforms out there, if you’re not a pro, it’s not a problem. Seamless and easy to use all in one platforms are taking centre stage meaning anyone and any company can produce high quality video content to draw in audiences and drive sales and visibility for their brands.

Video marketing gives you unique capabilities and advantages to better connect with visitors and turn them into customers. Putting a face behind your product or service has a multitude of benefits including boosting your ROI through increased sales, forming important connections with your audiences and creating loyal customer bases for your brand.

No one likes to get left behind of the competition and if you want to stay on top of the game incorporating video into your strategy is how you do it. Keep reading to find out 4 important reasons why it’s imperative that you use video in your marketing strategy to promote business growth.

Share your brand story with video

Most markets are oversaturated with companies that offer similar products so it can be challenging to stand out. Every brand has a story to tell, and your story is the ideal way to form relationships with your audience by putting a friendly face behind your product or service and establishing important one to one human connections. With storytelling, you can create narratives that resonate with your audience and inspire them to trust in your brand and take action.

The critical component of a brand story video is the story. While there are other powerful forms of video marketing content, a brand video focuses on succinctly telling the overarching story of your company distinguishing it from your competitors and by eliminating the focus on specific products and how-to videos. Statistics show that people spend 80% of their time online watching videos which adds up. A branded video creates an ideal medium to share on all social networks – more on that later. 

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Increase ROI with corporate videos & broadcasts

If there’s one thing every business has in common it’s to boost sales and increase profits and there’s a sure fire way to do that in the digital marketing age and that’s to add video into your marketing strategy. Adding videos in your business marketing strategy improves your return on investment by attracting the attention of your audiences, drawing them in with useful content that can benefit them, and thus increasing your number of sales.

According to statistics, 78% of marketing professionals say videos helped increase sales, with 88% of video marketers saying they’re satisfied with the ROI on their video marketing. As for the consumers themselves, 90% of consumers say video can help them make buying decisions. Video marketing statistics provide a very clear picture of engagement levels and actual business results that come with this form of marketing and they’re only increasing as the years go by. The proof is in the pudding.

For more information on tracking and improving your webinar ROI, why not head over to our blog post.

Social media video marketing 

In the past, consumers would visit websites, look at online reviews, watch TV ads, and maybe look up a few YouTube videos to learn about a product or service. Now, with video being so accessible on every major social media network, consumers are learning to rely more heavily on video content in their research phase. More advanced corporate video platforms offer all in one services where users can make use of video editing tools to create professional, polished video content and then cut their best bits for social re-sharing helping to boost visibility and engagement levels.

Based on a report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. Not to mention that according to statistics, 92% of the people share videos after watching them which is highly beneficial for marketers. When your marketing videos are shared on social media by your intended audiences it further boosts your companies exposure and brand awareness not to mention it placing you as a brand people trust and advocate.

Video Marketing as a Lead Generation Tool

If you want your business to grow, lead generation is crucial. By gathering contact information from interested prospects, you can continue to push them through the sales funnel and, in turn, grow your conversions. One of the most important aspects of lead generation is trust. Your prospects won’t give their information to just anyone. Video helps you to build trust with your audiences over traditional marketing formats for a number of reasons. Videos allow you to place your brand as an expert in your industry, humanise your product or service, cement your brand, and convey your values in a transparent way, all elements that strike a chord with your target audience and help establish a relationship with them.

According to statistics, video marketers get 66% more qualified leads per year. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or their product through interactive visuals. These stats show that there’s no need to second-guess the benefits of video marketing for business.

Final takeaway

Many are reluctant to dive into the world of video based on the perception that video is too expensive, complex, or time-consuming. Well good news, with platforms like Quickchannel, creating great content for your audiences has never been easier and more streamlined. It doesn’t take pro skills to create professional video content. By creating a robust video marketing strategy, you can quickly establish customer rapport, and build trust with your audiences to create meaningful relationships.

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