As our digital lives grow noisier, the power of great video marketing is only growing more important. In the fast-paced world we live in, it’s critical to find innovative and unique ways to make your product or service stand out in the crowd of marketers vying for your prospect’s attention. Video marketing is nothing new, but more than ever it’s certainly proving to be a powerful and effective part of any marketing strategy. Who hasn’t been sent a funny video to watch or shared an emotionally charged video message?

From marketing a product or service, boosting engagement with customers, or expanding their reach on social media, video content marketing is adaptable, accessible, and can give you a powerful lead over your competition when done right. When it is done right you can make serious impacts for your business with video marketing and as if you needed any more convincing, we have 6 compelling arguments that you won’t want to miss.

1. Build trust and credibility with business video 

Videos offer you an opportunity to showcase your expertise in your industry and humanise your brand to create trust and build brand authority with your audiences. You can address the challenges and problems your audiences may be facing and show them that your company is committed to offering solutions with your product or service.

There are plenty of video options to choose from when it comes to format depending on your product, message, and goal. For example, you could provide video content in the form of testimonials, product showcasing or updates, your brand story, and explainer videos are just a few to name. A company story video, for instance, enables businesses to tell customers about their values, purpose, mission, and how they benefit others. Short explainers, on the other hand, allow companies to present a product or service in a simple, informative, and engaging way. Regardless of which format you choose; all types will resonate with your audience if your message is authentic.

We offer a custom designed video player to help your videos stand out from the crowd, read more here.

2. Video marketing is great for social sharing

With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. Proving the popularity of video content, Cisco reports that 82% of global internet traffic will come from either video streaming or video downloads in 2022. Not to mention, almost 93% of brands say they got new customers due to the videos posted on their social media accounts. 

Video marketing is not only effective it’s great for repurposing, it’s great for saving time and resources as you can cut and trim bite sized and easily digestible snippets from previous, longer form video content you have and reshare it to your social media accounts. Content repurposing is a fantastic tool in itself for marketers. Let’s not forget, audiences who resonate with your video content on social media will reshare turning the very people who consume your content into brand advocates.

Why not take a look at our video editor feature that enables you to create great short clips for social sharing.

3. Search engines love video content

If you take the time to create and optimise your videos for search engines, you can bring organic traffic to them. This means choosing the right video platform, creating an engaging thumbnail, making sure the page it’s on is relevant and SEO optimised, writing eye-catching titles and descriptions… there’s a lot to cover, but it’s worth the effort.

Videos don’t impact your search engine rankings directly, but they give your website a better chance of improving them through increased dwell time, the time a visitor spends on your website, an important ranking factor for Google. The more engaging your video is, the longer people will stay on your page watching your video. If you need facts to back that up, marketers see on average an 157% increase in organic traffic from search engines, a 105% increase of time on site.

4. Video boosts your conversion rates

Video is incredibly effective at converting prospects to customers. Why? Video often means that viewers can see your product or service in action, preemptively answering questions they might have had and demonstrating real-life applications. This is great for overcoming any final objections and bridging the gap between interest and purchase. In fact, 78% of marketers say video has directly helped to increase sales.

If you can get your video content in front of the right audience, at the right stage of the sales funnel you can provide them with the right information to help push them from a cold lead to a warm lead and into a potential purchase decision. For example, offering an educational video in the awareness stage and providing them with knowledge they need to know more about your offering and how you as a company can provide solutions - more on this later.

For secrets on hosting successful webinars check out our blog post on the secret to high converting webinars.

5. More people are consuming video

During the pandemic the time people spent consuming information digitally imploded due to restrictions and lack of anything better to do. Since then, the numbers have been exponentially rising and the amount of time people now spend consuming video is truly astonishing. For starters, people spend an average of 6 hours and 48 minutes per week watching online videos not to mention according to a recent survey, 78% of the population watch internet videos weekly, and 55% do so every day

The statistics don’t lie and if you aren’t using video as a marketing tool yet, or you’re thinking about, consider the huge numbers of potential audiences, and therefore potential customers and conversions, you could be missing out on by failing to implement video into your marketing strategy. It’s a no brainer. 

6. Warm up your cold audiences

Video plays a significant role at every stage of your funnel. Using videos can not only spark more genuine relationships with your leads than any email or other form of written content but also keep them engaged throughout the sales cycle. Pair that with the fact that people are more likely to click and watch videos and remember what they've seen for a longer period of time, it’s easy to deduce that video marketing is a great tool for targeting leads at different stages of the funnel, with the type of content they need to see, across different mediums. Using video marketing throughout your website and social media accounts is a great tool to show customers that you understand their needs and the problems they encounter. It is also an excellent opportunity to introduce your brand and explain how your product can work for consumers helping you to nurture cold leads into warm.

To takeaway

We hope we’ve created a compelling argument that video marketing is the ideal way for you to propel your business ahead of the competition. If you’re not using it, it’s imperative you take it on board as a New Year resolution as we head into 2023.

Quickchannel provides an all in one video solution from creating webinars to all the video editing tools you need to make polished, professional and shareable video content for your business today.

Why not try a demo of our platform today?


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