You’re probably among the entrepreneurs and business owners who’ve been busy moving almost every aspect of their business online – well, you aren’t alone, because the vast majority of smart businesses have done just that since the pandemic. 

The good news is that there are many tried and true platforms that let you facilitate seamless online business communication.

What’s a webinar, anyway?

Webinar is essentially two words packed into one – web and seminar – which take shape in the form of workshops, lectures, video presentations, etc. and hosted online using a dedicated webinar software. These online and interactive business events allow firms to share their knowhow and expertise with virtually anyone around the world.

Webinars are a very interactive form of authority and relationship building, but that’s not all – they’re just as effective for team meetings as well, for instance. Did you know that planning and hosting a webinar is a lot easier than planning an actual seminar or lecture to be delivered in front of a live audience?

An easy guide to hosting a webinar

Planning and hosting a webinar is easier than you think. Just follow these steps:

Get to know your audience

Before setting a date or picking a topic for your webinar, you need to think about your audience – so ask yourself:

  • Who am I targeting?
  • What questions might they have?

  • What pain points do they have?

  • What’s the best way to educate them?

The more you learn about your target audience, the better you can tailor the webinar. 

Choose your topic (carefully and selectively)

This can be tricky, so here are a few elements to take into account when choosing a webinar topic:

  • Delve deep into the most popular blog posts around topics you feel are relevant to the target audience.
  • See what information is not clearly presented or available in your industry and cover that topic.
  • Do a quick Google search to find trending questions within your niche and those related especially to your business. 
  • Answer questions for your audience and offer solutions.
  • Teach your audience something new – e.g. a new, unique and better way of doing something. 
  • Run a poll on social media to gain more insights into your ideal topic.

Choose a time and date

This sounds like a fairly simple step on the surface but also a very critical one. Choosing a time and date depends on what works best for your audience members. Always take their schedules and time zones into account because no one’s going to wake up in the middle of the night to view that “oh so important” webinar. 

Come up with a format for the webinar

Think about an in-person conference for a moment – there are so many options available for presenting content, right? One person might do all the talking. You can just watch an interview. You might engage in a Q&A session or you could attend a panel. At times, you may see a variety of these formats being put to good use at an in-person conference. 

The same applies to hosting a webinar. And, the best format pretty much depends on the chosen topic, the team you’ve handpicked for delivery, the target audience, and the network. 

Closing thoughts on webinar hosting 

The above is not a comprehensive guide by any means, as a broad range of factors come into play when it comes to planning and hosting a webinar. Get in touch with our team and get your webinar hosting right the first time around. 


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